Photography Role: on-set art direction and pre/post production guidance for all lifestyle photos featured in this case study.

CLIENT: ILLUME FRAGRANCE | BRAND: BEAUTIFULLY DONE

Case Study 1: Beautifully Done

Role: Evolved Illume's core home fragrance brand by creating modern, elevated marketing and branding content.

Concept sketches for prop/set stylists and photographers.

Concept boards for photo setting color palette, textures, and style.

Flexible specifications for all customer touch points.

Art direction, styling, video, motion graphics, and post production editing.

Digital marketing: design, motion graphics and videos for social media stories.

Social stories to introduce new product line.

Annual product catalogs and seasonal supplements for wholesale buyers.

Annual catalog page layouts.

Art direction, prop/set styling, lighting, shooting, and post production editing for social media and digital marketing content.

STYLING BY MELANIE HAROLDSON

Art direction for visual displays, general product merchandising guidelines, and signs.

Illume Fragrance Headquarters

PHOTOGRAPHY: RYAN DYER, JOSH GRUBBS, KRISTIN VERBY

STYLING, PROP/SET DESIGN: TOBY RAE, ALISON HOEKSTRA, MELANIE HAROLDSON

A COLLABORATION WITH ILLUME'S IN-HOUSE CREATIVE, MARKETING, AND FRAGRANCE DEPARTMENTS