Senior Multidisciplinary Designer & Art Director
CONCEPT DEVELOPMENT + ART DIRECTION
GRAPHIC DESIGN + VISUAL STORYTELLING
PHOTOGRAPHY, STYLING + VIDEO
Avaterra Naturals
BRAND IDENTITY DEVELOPMENT | VISUAL SYSTEMS | PACKAGING CONCEPT
Developed an original brand identity for a proposed natural home-care product line, exploring how expressive typography, bold patterns, and an unexpected color palette could create a distinctive, cohesive brand.The concept included a complete visual identity and adaptable packaging system designed to work across multiple products, fragrances, and formats.Employer-commissioned concept exploration; not produced.
Art Direction and Set Design
PRE-PRO, ON-SET, AND POST PRODUCTION DIRECTION FOR LIFESTYLE PHOTOGRAPHY
Brand Evolution
ART DIRECTION, PHOTOGRAPHY AND STYLING, DIGITAL + MARKETING DESIGN
Visual Experiential Design
STORE DISPLAY CONCEPT DEVELOPMENT, GRAPHIC DESIGN & STYLING
Event Identity & Experiential Design
CREATIVE DIRECTION, EXPERIENTIAL DESIGN, GRAPHIC DESIGN & STYLING
Marketing Campaign Short Form Videos
ART DIRECTION, STYLING, ORIGINAL FOOTAGE, SOUND DESIGN, EDITING
Digital Collage + Catalog Design
PHOTO-MANIPULATION, GRAPHIC DESIGN, IMAGE CURATION/ A.I GENERATION
