Hi! My name is Kristin Verby, and I'm a Senior Multimedia Designer and Visual Content Creator
I'm a formally trained graphic designer who has evolved into a multidisciplinary creative professional with 15+ years of experience art direction, photography, styling, video production, visual story-telling, brand development, digital design and print.
I combine senior-level design expertise and art direction with hands-on content production capabilities to create cohesive, engaging brand experiences that support marketing and communication goals across channels.
Photography
Capabilities: Pre-pro and on-set art direction, styling, set design and photography.
I played a unique role in each photo below. In the candle scenes, I art directed pre-production and on set, designed the sets and worked with stylists and other photographers. In the in-home scenes, I shot the photos with a stylist on location. The remaining images were art directed, styled, and photographed by myself.
VARIOUS CLIENTS: ILLUME, TASK STYLE, CHRISTOPHER & BANKS, GOOD CHEMISTRY
Developing Short Form Video Marketing Content for Product Campaigns
In 2018, Target launched a vegan and cruelty-free fragrance brand called Good Chemistry. My role: short form video production combining original videography, voice-over, video editing, sound design, and motion graphics.
ILLUME's In-House Creative Team's Role: creative direction and product branding.
EMPLOYER: ILLUME FRAGRANCE
TITLE: ART DIRECTOR
BRAND: GOOD CHEMISTRY
Elevating an Existing Brand's Lifestyle Photography Across Channels
My Role: pre-pro and on-set art direction, set design, photography and video, marketing asset design for print and digital, brand standard development and graphic design, social media content, customer experience design.
EMPLOYER: ILLUME FRAGRANCE
TITLE: ART DIRECTOR
BRAND: ILLUME
CUSTOMER EXPERIENCE
PHOTOGRAPHY AND CATALOG DESIGN
Testimonial
"Kristin's creative vision and attention to detail have helped us elevate our brand, engage more effectively with our sales team, and build excitement around our new launches.
She inspires others to perform at their best by building a culture of trust, communication, and collaboration. Kristin cares deeply at every stage of her process and works diligently to elevate the experience for her business partners and our audience.
She is a pleasure to work with, and a talented creator!"
APRIL MUELLER, VP OF CREATIVE AT ILLUME FRAGRANCE
Evolving the Brand with an Engaging, Consistent In-Store Experience
Role: visual merchandising directive design, pre-pro and on-set art direction, visual standards, photography and video, social content, customer experience, marketing asset design.
EMPLOYER: CHRISTOPHER & BANKS
TITLE: SENIOR DESIGNER
BRAND: CHRISTOPHER & BANKS
Photo Collage and Digital Catalog Design with Real and A.I. Generated Imagery
My Role: Collage, Digital Rendering, Catalog Graphic Design, Image Curation.
ILLUME's Creative Team's Role: Creative Direction and Product Branding.
EMPLOYER: ILLUME FRAGRANCE
TITLE: ART DIRECTOR
BRAND: MISC MATCH
Event Branding and Experiential Design for a National Sales Meeting in Palm Springs, California
My Role: Event concept, presentations, signing, invitations, menus, and all guest touch-points from short form videos to event photography and more.
EMPLOYER: CHRISTOPHER & BANKS
TITLE: SENIOR DESIGNER
BRAND: CHRISTOPHER & BANKS
EVENT BRANDING
