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Senior Multimedia Designer
& Visual Content Creator

Hi! I'm a formally trained graphic designer who has evolved into a multidisciplinary creative professional with 15+ years of experience in brand development, print and digital design, art direction, photography, styling, video production, and visual storytelling.

I combine senior-level design expertise and art direction with hands-on content production capabilities to create cohesive, engaging brand experiences that support marketing and communication goals across channels.

CONTACT

Photography, Styling and Art Direction

Developing Short Form Video Marketing Content for Product Campaigns

In 2018, Target launched a vegan and cruelty-free fragrance brand called Good Chemistry. My role: short form video production combining original videography, voice-over, video editing, sound design, and motion graphics.

ILLUME's In-House Creative Team's Role: creative direction and product branding.

EMPLOYER: ILLUME FRAGRANCE
TITLE: ART DIRECTOR
BRAND: GOOD CHEMISTRY

PRODUCT: COFFEE CLOUD

PRODUCT: UNKNOWN LEGEND

PRODUCT: FRAGRANCE SETS

SEE FULL CASE STUDY

Elevating an Existing Brand Across Channels

My Role: marketing asset design for print and digital, photography and video, pre-pro and on-set art direction, brand standard development and graphic design, social media content, customer experience design.

EMPLOYER: ILLUME FRAGRANCE
TITLE: ART DIRECTOR
BRAND: ILLUME

MOOD BOARDS FOR LIFESTYLE SETS

PRE-PRO CONCEPT SKETCHES

1/4

PRE-PRODUCTION DIRECTION

CUSTOMER EXPERIENCE

PHOTOGRAPHY AND CATALOG DESIGN

SEE FULL CASE STUDY

Testimonial

"Kristin's creative vision and attention to detail have helped us elevate our brand, engage more effectively with our sales team, and build excitement around our new launches.

She inspires others to perform at their best by building a culture of trust, communication, and collaboration. Kristin cares deeply at every stage of her process and works diligently to elevate the experience for her business partners and our audience.

She is a pleasure to work with, and a talented creator!"

APRIL MUELLER, VP OF CREATIVE AT ILLUME FRAGRANCE

Creating an Engaging, Consistent In-Store Experience

Role: visual merchandising directive design, pre-pro and on-set art direction, visual standards, photography and video, social content, customer experience, marketing asset design.

EMPLOYER: CHRISTOPHER & BANKS
TITLE: SENIOR DESIGNER
BRAND: CHRISTOPHER & BANKS