KRISTIN VERBY
Senior Multidisciplinary Designer & Art Director
CONCEPT DEVELOPMENT + ART DIRECTION
MULTIDISCIPLINARY DESIGN
PHOTOGRAPHY + VISUAL STORYTELLING
I'm a creative professional with 15+ years of experience developing visual concepts and bringing them to life through graphic design, photography, video, and art direction.
My work spans digital and print media, marketing campaigns, and physical environments, combining creative thinking with hands-on expertise to build engaging, cohesive brand experiences.
CASE STUDY
ILLUME — Photography Art Direction and Set Design
Developed original concepts for lifestyle product photography, translating an established brand identity into distinctive visual environments. Created concept illustrations, mood boards, and shot plans to guide composition, styling, lighting, and set design. Directed photographers, stylists, and fabricators on set, and digital retouchers in post production refinining the creative execution to achieve the intended visual direction.
EMPLOYER: ILLUME FRAGRANCE
TITLE: ART DIRECTOR
BRAND: ILLUME
CUSTOM SET AND PROP DESIGN
Designed custom set elements, including a fabricated fireplace, specialty wall finishes, and selected tile, furnishings, and props. Directed fabrication and collaborated with photographers and stylists to bring these environments to life.
Testimonial
"Kristin's creative vision and attention to detail have helped us elevate our brand, engage more effectively with our sales team, and build excitement around our new launches.
She inspires others to perform at their best by building a culture of trust, communication, and collaboration. Kristin cares deeply at every stage of her process and works diligently to elevate the experience for her business partners and our audience.
She is a pleasure to work with, and a talented creator!"
APRIL MUELLER, VP OF CREATIVE AT ILLUME FRAGRANCE
ILLUME — Integrated Brand Design
Extended the established brand identity across editorial catalogs, brand guidelines, social media campaigns, video content, and retail environments to create a cohesive brand experience.
EMPLOYER: ILLUME FRAGRANCE
TITLE: ART DIRECTOR
BRAND: ILLUME
PHOTOGRAPHY AND CATALOG DESIGN
Developing Short Form Video Marketing Content for Product Campaigns
In 2018, Target launched a vegan and cruelty-free fragrance brand called Good Chemistry. My role: short form video production combining original videography, voice-over, video editing, sound design, and motion graphics.
ILLUME's In-House Creative Team's Role: creative direction and product branding.
EMPLOYER: ILLUME FRAGRANCE
TITLE: ART DIRECTOR
BRAND: GOOD CHEMISTRY
CUSTOMER EXPERIENCE
Evolving the Brand with an Engaging, Consistent In-Store Experience
Role: visual merchandising directive design, pre-pro and on-set art direction, visual standards, photography and video, social content, customer experience, marketing asset design.
EMPLOYER: CHRISTOPHER & BANKS
TITLE: SENIOR DESIGNER
BRAND: CHRISTOPHER & BANKS
Photo Collage and Digital Catalog Design with Real and A.I. Generated Imagery
My Role: Collage, Digital Rendering, Catalog Graphic Design, Image Curation.
ILLUME's Creative Team's Role: Creative Direction and Product Branding.
EMPLOYER: ILLUME FRAGRANCE
TITLE: ART DIRECTOR
BRAND: MISC MATCH
Event Branding and Experiential Design for a National Sales Meeting in Palm Springs, California
My Role: Visual Identity, Event Branding & Art Direction
Developed an original visual identity for a national sales meeting in Palm Springs, California. Inspired by the radial forms of local palm trees, the concept evolved into a cohesive graphic system applied across event communications, invitations, presentations, menus, attendee materials, and other branded touchpoints.
Led the visual design from concept through production, collaborating with event leadership to create a consistent brand experience. Photographed the finished event and branded materials.
EMPLOYER: CHRISTOPHER & BANKS
TITLE: SENIOR DESIGNER
BRAND: CHRISTOPHER & BANKS
EVENT BRANDING
Photography
Capabilities: Pre-pro and on-set art direction, styling, set design and photography.
I played a unique role in each photo below. In the candle scenes, I art directed pre-production and on set, designed the sets and worked with stylists and other photographers. In the in-home scenes, I shot the photos with a stylist on location. The remaining images were art directed, styled, and photographed by myself.
VARIOUS CLIENTS: ILLUME, TASK STYLE, CHRISTOPHER & BANKS, GOOD CHEMISTRY
