ART DIRECTION + MULTIDISCIPLINARY DESIGN
Holistic Design + Brand Development
Hi! I'm Kristin. I combine the vision and strategic thinking of an art director with hands-on expertise in design, photography, and video. I thrive on creative collaboration, bringing ideas to life across physical and digital spaces.
Building a Visual Language for Home
CLIENT: GARTNER COMPANY, CONCEPT DEVELOPMENT
MY ROLE: CREATIVE DIRECTION/ BRAND IDENTITY/ PATTERN DEVELOPMENT/ PACKAGING/ HOME TEXTILES
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Brand Evolution, Print + Digital Applications
CLIENT: ILLUME FRAGRANCE, BEAUTIFULLY DONE CORE COLLECTION
MY ROLE: TURNED A SERIES OF PACKAGE DESIGNS INTO A NEW VISUAL LANGUAGE FOR THE ILLUME BRAND.
DEVELOPED BRAND GUIDELINES/ ART DIRECTION/ VISUAL MERCHANDISING/ PHOTOGRAPHY/ VIDEO PRODUCTION/ SOCIAL MEDIA CONTENT
Minnesota Rube Goldberg Machine — Concept + Illustration
Art Directing Lifestyle Photography + Set Design
MY ROLE: PRE-PRO + ON-SET ART DIRECTION/ CUSTOM SET DESIGN
CLIENT: ILLUME FRAGRANCE, CORE + LIMITED EDITION SERIES
Recognition
"Kristin's creative vision and attention to detail have helped us elevate our brand, engage more effectively with our sales team, and build excitement around our new launches.
She inspires others to perform at their best by building a culture of trust, communication, and collaboration. Kristin cares deeply at every stage of her process and works diligently to elevate the experience for her business partners and our audience. She is a pleasure to work with, and a talented creator!"
APRIL MUELLER, VP OF CREATIVE AT ILLUME FRAGRANCE
Experiential Design + Creative Direction
A personal celebration became an opportunity to create a cohesive visual experience, blending graphic design, illustration, environmental styling, and playful, nostalgic details. I developed and executed the creative direction across invitations, signage, lighting, florals, table settings, and guest experiences. From original illustrations to sourcing and curating vintage glassware, textiles, and decorative elements, every detail contributed to a distinctive, immersive environment.
CLIENT: SELF DIRECTED PERSONAL PROJECT
MY ROLE: CREATIVE DIRECTION/ VISUAL IDENTITY/ ILLUSTRATION/ WEB + PRINT DESIGN/ EXPERIENTIAL DESIGN/ MATERIAL SOURCING + CURATION/ WARDROBE ART DIRECTION/ PROP STYLING/ FLORAL DESIGN + ARRANGEMENT
Product Launch Videos + Art Direction
MY ROLE: END TO END VIDEO PRODUCTION/ ART DIRECTION/ VIDEOGRAPHY/ TALENT DIRECTION/ EDITING
CLIENT: ILLUME FRAGRANCE, GOOD CHEMISTRY BRAND
GOOD CHEMISTRY BRAND CREATIVE DIRECTION: ILLUME FRAGRANCE'S IN-HOUSE CREATIVE DEPARTMENT
Digital Campaign Content + Art Direction
CLIENT: ILLUME FRAGRANCE, HOLIDAY COLLECTION
ROLE: ART DIRECTION/ PHOTOGRAPHY/ VIDEO/ EDITING
STYLING + CREATIVE DIRECTION: MELANIE HEROLDSON
Lifestyle Photography + Art Direction
MY ROLE: PHOTOGRAPHY/ ON-SET ART DIRECTION/ EDITING
CLIENT: TASK STYLE
CREATIVE DIRECTION + STYLING: SUZI RIPORTELLA/ PRODUCTION: TRICIA COOK